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<p class="line867"><strong>Metrics and Units v1</strong> <p class="line867"><a href="Data_API.html">API Table of Contents</a> <div><table><tbody><tr>  <td><p class="line891"><strong>idx</strong> </td>
  <td><p class="line862">  <strong>name</strong> </td>
  <td><p class="line862">   <strong>type</strong> </td>
  <td><p class="line862">   <strong>description</strong> </td>
  <td><p class="line862">    <strong>Unit of measurement</strong> </td>
</tr>
<tr>  <td><p class="line862">1 </td>
  <td><p class="line862">  hits </td>
  <td><p class="line862">               xsd:long </td>
  <td><p class="line862">     Number of hits </td>
  <td><p class="line862">       number </td>
</tr>
<tr>  <td><p class="line862">2 </td>
  <td><p class="line862">  validhits </td>
  <td><p class="line862">          xsd:long </td>
  <td><p class="line862">     Number of valid hits, server status=[200-300], 302, 304 </td>
  <td><p class="line862">      number </td>
</tr>
<tr>  <td><p class="line862">3 </td>
  <td><p class="line862">  errorhits </td>
  <td><p class="line862">          xsd:long </td>
  <td><p class="line862">     Number of error hits, server status not equal to valid (see validhits) </td>
  <td><p class="line862">       number </td>
</tr>
<tr>  <td><p class="line862">4 </td>
  <td><p class="line862">  bytes </td>
  <td><p class="line862">               xsd:long </td>
  <td><p class="line862">     Number of bytes </td>
  <td><p class="line862">      number </td>
</tr>
<tr>  <td><p class="line862">5 </td>
  <td><p class="line862">  pages </td>
  <td><p class="line862">              xsd:long </td>
  <td><p class="line862">     Number of pages </td>
  <td><p class="line862">      number </td>
</tr>
<tr>  <td><p class="line862">6 </td>
  <td><p class="line862">  nonpages </td>
  <td><p class="line862">             xsd:long </td>
  <td><p class="line862">     Number of pages, that don't have a visitor key, session id or complete visitor cookie sets for UTM </td>
  <td><p class="line862">   number </td>
</tr>
<tr>  <td><p class="line862">7 </td>
  <td><p class="line862">  entrancepages </td>
  <td><p class="line862">         xsd:long </td>
  <td><p class="line862">     Number of entrance pages </td>
  <td><p class="line862">      number </td>
</tr>
<tr>  <td><p class="line862">8 </td>
  <td><p class="line862">   exitpages </td>
  <td><p class="line862">          xsd:long </td>
  <td><p class="line862">     Number of exit pages </td>
  <td><p class="line862"> number </td>
</tr>
<tr>  <td><p class="line862">9 </td>
  <td><p class="line862">  bouncepages </td>
  <td><p class="line862">          xsd:long </td>
  <td><p class="line862">     Number of bounce pages </td>
  <td><p class="line862">       number </td>
</tr>
<tr>  <td><p class="line862">10 </td>
  <td><p class="line862"> pagetime </td>
  <td><p class="line862">              xsd:long </td>
  <td><p class="line862">     Time on page </td>
  <td><p class="line862"> seconds </td>
</tr>
<tr>  <td><p class="line862">11 </td>
  <td><p class="line862"> visits </td>
  <td><p class="line862">             xsd:long </td>
  <td><p class="line862">     Number of sessions </td>
  <td><p class="line862">   number </td>
</tr>
<tr>  <td><p class="line862">12 </td>
  <td><p class="line862"> visitors </td>
  <td><p class="line862">          xsd:long </td>
  <td><p class="line862">     Number of vistors (new + returning) </td>
  <td><p class="line862">  number </td>
</tr>
<tr>  <td><p class="line862">13 </td>
  <td><p class="line862"> newvisitors </td>
  <td><p class="line862">          xsd:long </td>
  <td><p class="line862">     Number of new visitors </td>
  <td><p class="line862">       number </td>
</tr>
<tr>  <td><p class="line862">14 </td>
  <td><p class="line862">priorvisitors </td>
  <td><p class="line862">     xsd:long </td>
  <td><p class="line862">     Number of returning visitors </td>
  <td><p class="line862"> number </td>
</tr>
<tr>  <td><p class="line862">15 </td>
  <td><p class="line862">  transactions </td>
  <td><p class="line862">         xsd:long </td>
  <td><p class="line862">     Number of transactions </td>
  <td><p class="line862">number </td>
</tr>
<tr>  <td><p class="line862">16 </td>
  <td><p class="line862">  customers </td>
  <td><p class="line862">         xsd:long </td>
  <td><p class="line862">     Number of customers (new + returning) </td>
  <td><p class="line862">        number </td>
</tr>
<tr>  <td><p class="line862">17 </td>
  <td><p class="line862"> newcustomers </td>
  <td><p class="line862">          xsd:long </td>
  <td><p class="line862">     Number of new customers </td>
  <td><p class="line862">      number </td>
</tr>
<tr>  <td><p class="line862">18 </td>
  <td><p class="line862">  priorcustomers </td>
  <td><p class="line862">        xsd:long </td>
  <td><p class="line862">     Number of returning customers </td>
  <td><p class="line862">         number </td>
</tr>
<tr>  <td><p class="line862">19 </td>
  <td><p class="line862"> revenue </td>
  <td><p class="line862">             xsd:decimal </td>
  <td><p class="line862">  Revenue value based on transaction parameter "ecommerce_total" (for "E-Commerce Website"=yes) or goal conversion (for "E-Commerce Website"=no) </td>
  <td><p class="line862">       currency*100 </td>
</tr>
<tr>  <td><p class="line862">20 </td>
  <td><p class="line862"> tax </td>
  <td><p class="line862">               xsd:decimal </td>
  <td><p class="line862">  Tax value based on transaction parameter "ecommerce_tax" </td>
  <td><p class="line862">     currency*100 </td>
</tr>
<tr>  <td><p class="line862">21 </td>
  <td><p class="line862"> shipping </td>
  <td><p class="line862">           xsd:decimal </td>
  <td><p class="line862">  Shipping value based on transaction parameter "ecommerce_shipping" </td>
  <td><p class="line862">   currency*100 </td>
</tr>
<tr>  <td><p class="line862">22 </td>
  <td><p class="line862">  items </td>
  <td><p class="line862">               xsd:long </td>
  <td><p class="line862">     Number of items based on transaction parameter "ecommerce_quantity" </td>
  <td><p class="line862">  number </td>
</tr>
<tr>  <td><p class="line862">23 </td>
  <td><p class="line862"> itemrevenue </td>
  <td><p class="line862">       xsd:decimal </td>
  <td><p class="line862">  Revenue value based on transaction parameter "ecommerce_unit_price" </td>
  <td><p class="line862">  currency*100 </td>
</tr>
<tr>  <td><p class="line862">24 </td>
  <td><p class="line862">responses </td>
  <td><p class="line862">       xsd:long </td>
  <td><p class="line862">     Number of UTM campaign responses where utm_new_campaign is equal to "1" </td>
  <td><p class="line862">      number </td>
</tr>
<tr>  <td><p class="line862">25 </td>
  <td><p class="line862"> impressions </td>
  <td><p class="line862">         xsd:long </td>
  <td><p class="line862">     Number of UTM campaign impressions based on utm_campaign_impressions or where utm_type is equal to "imp" </td>
  <td><p class="line862">     number </td>
</tr>
<tr>  <td><p class="line862">26 </td>
  <td><p class="line862"> clicks </td>
  <td><p class="line862">           xsd:long </td>
  <td><p class="line862">Number of UTM campaign clicks based on utm_campaign_clicks </td>
  <td><p class="line862"> number </td>
</tr>
<tr>  <td><p class="line862">27 </td>
  <td><p class="line862"> cost </td>
  <td><p class="line862">                xsd:decimal </td>
  <td><p class="line862">  Cost of UTM campaign based on utm_campaign_cost </td>
  <td><p class="line862">      currency*100 </td>
</tr>
<tr>  <td><p class="line862">28 </td>
  <td><p class="line862"> goals1 </td>
  <td><p class="line862">               xsd:long </td>
  <td><p class="line862">     Number of achieved "Goal 1" goals </td>
  <td><p class="line862">    number </td>
</tr>
<tr>  <td><p class="line862">29 </td>
  <td><p class="line862"> goals2 </td>
  <td><p class="line862">           xsd:long </td>
  <td><p class="line862">     Number of achieved "Goal 2" goals </td>
  <td><p class="line862">    number </td>
</tr>
<tr>  <td><p class="line862">30 </td>
  <td><p class="line862">  goals3 </td>
  <td><p class="line862">              xsd:long </td>
  <td><p class="line862">     Number of achieved "Goal 3" goals </td>
  <td><p class="line862">    number </td>
</tr>
<tr>  <td><p class="line862">31 </td>
  <td><p class="line862"> goals4 </td>
  <td><p class="line862">           xsd:long </td>
  <td><p class="line862">     Number of achieved "Goal 4" goals </td>
  <td><p class="line862">    number </td>
</tr>
<tr>  <td><p class="line862">32 </td>
  <td><p class="line862"> goalstarts1 </td>
  <td><p class="line862">         xsd:long </td>
  <td><p class="line862">     Number of started "Goal 1" goals </td>
  <td><p class="line862">     number </td>
</tr>
<tr>  <td><p class="line862">33 </td>
  <td><p class="line862"> goalstarts2 </td>
  <td><p class="line862">          xsd:long </td>
  <td><p class="line862">     Number of started "Goal 2" goals </td>
  <td><p class="line862">     number </td>
</tr>
<tr>  <td><p class="line862">34 </td>
  <td><p class="line862"> goalstarts3 </td>
  <td><p class="line862">          xsd:long </td>
  <td><p class="line862">     Number of started "Goal 3" goals </td>
  <td><p class="line862">     number </td>
</tr>
<tr>  <td><p class="line862">35 </td>
  <td><p class="line862"> goalstarts4 </td>
  <td><p class="line862">         xsd:long </td>
  <td><p class="line862">     Number of started "Goal 4" goals </td>
  <td><p class="line862">     number </td>
</tr>
<tr>  <td><p class="line862">36 </td>
  <td><p class="line862"> score </td>
  <td><p class="line862">                xsd:decimal </td>
  <td><p class="line862">  Number of goals multiplied by goal values </td>
  <td><p class="line862">    number </td>
</tr>
<tr>  <td><p class="line862">37 </td>
  <td><p class="line862"> avgsessiontime </td>
  <td><p class="line862">       xsd:long </td>
  <td><p class="line862">  Average session duration in seconds </td>
  <td><p class="line862">    seconds </td>
</tr>
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